merakai brewing co. Privacy + Cookies
We take the protection of your personal data seriously and our systems are compliant with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
We appreciate these pages are quite dull, but we need to make you aware of how we use and process your data. We’ll only use your data to give you the best possible experience, and understand how we can enhance that experience for you in the future.
We will only reach out to you and communicate with you if:
you’ve placed an order with us
you’ve asked us a question and we are responding to it
you’ve signed up to be part of the Merakai Brewing CO. Collective and want to receive communications from us
If your information isn’t essential to us, we will delete it. Your privacy is important to us, and we will treat the details you have shared with us with care and due diligence. In order to be completely transparent, we want you to know that the data controller of your data is us, Merakai Brewing CO LTD. Below, we will outline what that means, how we will process and handle your data, your rights and how to contact us regarding your data.
how we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, address, email address and phone number.
Identify you when you visit our website or contact us
Checking your identity helps us to keep your information safe from fraudsters.
Legally, we have to do this and it is also important for us.
Send your purchases to you
We need your name and contact details in order to fulfil your orders.
This forms part of our buyer/seller contract commitment to you.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations
To keep you informed of any necessary changes or updates to your account.
We are required to do this by law, it is also important for us to keep you updated too.
Send you order updates by email or text
To keep you informed of the status of your order and when it will arrive.
This forms part of our buyer/seller contract commitment to you.
Manage your participation in any promotions, offers or discount schemes you choose to participate in
To keep you informed of all the amazing things we are offering at any one time, which you can take advantage of.
We will communicate with you, on the basis that you have opted in to receive this type of promotional communication.
Send you information about our products and services
We would like you to join the Merakai Brewing CO. Collective and take advantage of all the goodness we have to offer, which may include offers or information. If you’re not signed up already, please see here for more info.
In order for us to send you our updates, you need to give us your consent to do so. This is why we offer preferences, so we can make sure we are sending the most relevant information to you, according to your needs. You can unsubscribe from marketing communications at any time.
Your payment information
This is how you pay for your purchases from us.
Take payment, and give refunds
You pay for a service which we offer.
This forms part of our buyer/seller contract commitment to you.
Keep a record of any financial transactions with you
This is in order for us to keep a track of our sales but also to notify HMRC of business transactions.
This is a legal requirement.
Contact history
Information you have shared with us through customer service correspondence via email or social channels.
Provide customer service and support
To ensure we deliver the best possible customer experience to you.
This forms part of our buyer/seller contract commitment to you.
Your purchase history
What you’ve bought in the past, what you’ve searched for and when you have asked us to tell you when something is back in stock.
Handle returns in accordance with our Terms and Conditions and provide customer service and support
We need to know what you have purchased in order to refund or reconcile an order with you.
This forms part of our buyer/seller contract commitment to you.
Information about your device (phone, laptop, desktop) and how you use our website
Information collected when you browse our site or use our app, including your IP address and device type, how you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
Identify you when you visit our website
To understand your preferences in order to tailor a better experience to you.
We want to give you the best possible online experience.
Show you Merakai Brewing CO. adverts as your browse the web
So you can see what new releases we have, and we want to share with you things you may like.
As we said, we’d like to share our products with you. If you do not wish to see the ads, you can update your privacy settings within your site browser.
Monitor visitors to our site and analyse their behaviour
To protect our website and to help make our service better for you.
This is a legal requirement, and if any behaviour is suspect we will report it to the authorities.
If you post comments about Merakai Brewing CO, tag us or post photos to our Social Media pages
Monitor our customers views or opinions
We may want to respond to you or react, particularly if you are unhappy with something.
It is important to ensure that you are happy with the service we have provided and that you are having a good experience with us.
Your responses to surveys and feedback
We will ask you how you find our services and beers for example via surveys/feedback forms - which for the most part are anonymised - unless you specifically ask to be identified about a particular piece of feedback
These feedback forums allow us to create a better service and offer the best products possible to you.
To make your experience the best it possibly can be.
Other identifiable information
For example, as our site involves the sale of alcohol we need to ensure that we adhere to local laws, which means we cannot sell or deliver alcohol to people under the age of 18 in the UK. Laws (relating to the sale of alcohol) applicable to other countries and territories will be adhered to. These are outlined in our terms of sale.
You will receive a customer ID when you shop with us
This allows us to uniquely identify you and your order.
This forms part of our buyer/seller contract commitment to you.
Proof of your identity
We sometimes need to check your identity – for example to confirm it is you that placed the order and your age on delivery of the items.
It is our responsibility and a legal requirement as the purchase of alcohol may be involved.
Sharing your data with third parties
We will not share or sell your data to any third parties. We will use your data as per the reasons above.
Marketing communications
You need to opt in to join the Merakai Brewing CO. Collective, if you do, you will receive updates on products, events, offers and other goodness we have to share. We will not send offers or promotions to you without your permission.
If you wish to unsubscribe from these emails, we have clearly signposted within each email how you can do so. Please click on the unsubscribe link and you will be removed from our mailing list - it may take up to 48 hours to be reflected in our database.
The above, does not include communications to you regarding your purchase and the status of your order. These communications will cease once you have received your order. It is essential that we keep up updated in this instance.
Holding your information and the right to be forgotten
We will hold your information as long as you are a customer of Merakai Brewing CO. LTD and as long as we are legally required to do so.
It is your right to request that we delete your personal information from our files. Which we will do within 30 days (which will be extended to 60 days should the request be of a complex nature) of being contacted by you to indicate that you wish to be forgotten. Please email us at info@merakaibrewing.com with the data you believe that we hold on you (indicating the platforms if you can) and we shall ensure that your details are removed from our systems (in the places where the information was held). This is subject to our legal obligations however, if you are suspected to be involved in or involved in illegal activities we withhold the right to uphold your right to be forgotten until proven otherwise.
Updates to our policy
If we make updates to our policy with regards to your data or there is a change in the regulation, we will alert you to the update.
Cookies (not the kind you eat)
Cookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
Our site is a Squarespace site, built using their functionality. There are a number of cookies which we will use to enhance your experience that currently fall within three categories:
Cookies which support site functionality such as ‘add to bag’
Site analytics cookies which show us how you are using our site, which ultimately helps us create a better experience for you
And, finally targeting and advertiser cookies, which we have outlined above (information about your device)
If you wish to clear or remove cookies, please visit your site browser, go to help, and follow their guidance on how to do this. IMPORTANT if you modify your settings to block all cookies, you may not be able to access parts of our site or our services.